Support System

"Seraj Beirut 1990 offers a support system that exceeds expectations in every aspect."
Fast-Paced High Energy
We provide the following support to the franchise partners:
Site evaluation and selection, store design, contract bidding, project management and construction, comprehensive training, opening support, supply chain operations, marketing, franchising, research & development, and grand opening ceremonies.

The Team
Our Senior Management Team has a collective experience of over 60 years in both the Food & Beverage, and franchising industries.
Having deployed and managed more than 200 hospitality outlets for over 20 food brands internationally during the past 20+ years.
These years entail experience with fast food, quick service, Cafes, Casual and Fine Dining. Within these experiences lie many years of day-to-day operations including; Franchising, New Store Openings, Brand Development & Support, and expertise in every aspect of these businesses.
Worked with numerous leading international operating firms such as Second Cup Coffee Company, Cinnaroll Bakeries, Nando’s restaurants, Mary Brown’s Chicken, Starbucks Coffee, Wetzel’s Pretzels, Dunkin Donuts, Enab Beirut, and many others.
With deep market knowledge, a proven execution and roll-out capability, extensive concept experience and entrepreneurial/private equity spirit, proudly assisted several brands in developing and growing.